10 Keys To Writing A Speech

“This is my time.”

1

That attitude will kill a speech every time.
You’ve probably sat through some lousy speeches. Despite the speakers’ renown, you eventually tuned them out over their self-indulgent tangents and pointless details. You understood something these speakers apparently didn’t: This was your time. They were just guests. And your attention was strictly voluntary.

Of course, you’ll probably deliver that speech someday. And you’ll believe your speech will be different. You’ll think, “I have so many important points to make.” And you’ll presume that your presence and ingenuity will dazzle the audience. Let me give you a reality check: Your audience will remember more about who sat with them than anything you say. Even if your best lines would’ve made Churchill envious, some listeners will still fiddle with their smart phones.

In writing a speech, you have two objectives: Making a good impression and leaving your audience with two or three takeaways. The rest is just entertainment. How can you make those crucial points? Consider these strategies:

1) Be Memorable: Sounds easy in theory. Of course, it takes discipline and imagination to pull it off. Many times, an audience may only remember a single line. For example, John F. Kennedy is best known for this declaration in his 1961 inaugural address: “And so, my fellow Americans, ask not what your country can do for you; ask what can do for your country.” Technically, the line itself uses contrast to grab attention. More important, it encapsulated the main point of Kennedy’s speech: We must sublimate ourselves and serve to achieve the greater good. So follow Kennedy’s example: Condense your theme into a 15-20 word epigram and build everything around it top-to-bottom.
There are other rhetorical devices that leave an impression. For example, Ronald Reagan referred to America as “a shining city on the hill” in speeches. The image evoked religious heritage, freedom, and promise. And listeners associated those sentiments with Reagan’s message. Conversely, speakers can defy their audience’s expectations to get notice. In the movie Say Anything, the valedictorian undercut the canned optimism of high school graduation speeches with two words: “Go back.” In doing so, she left her audience speechless…for a moment, at least.
Metaphors…Analogies…Surprise…Axioms. They all work. You just need to build up to them…and place them in the best spot (preferably near the end).

2) Have a Structure: Think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. Years ago, our CEO spoke at our national meeting. He started, promisingly enough, by outlining the roots of the 2008 financial collapse. Halfway through those bullet points, he jumped to emerging markets in Vietnam and Brazil. Then, he drifted off to 19th century economic theory. By the time he closed, our CEO had made two points: He needed ADD medication – and a professional speechwriter!

Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. So set the expectation near your opening on what you’ll be covering. As you write and revise, focus on structuring and simplifying. Remove anything that’s extraneous, contradictory, or confusing. Remember: If it doesn’t help you get your core message across, drop it.

3) Don’t Waste the Opening: Too often, speakers squander the time when their audience is most receptive: The opening. Sure, speakers have people to thank. Some probably need time to get comfortable on stage. In the meantime, the audience silently suffers.

When you write, come out swinging. Share a shocking fact or statistic. Tell a humorous anecdote related to your big idea. Open with a question – and have your audience raise their hands. Get your listeners engaged early. And keep the preliminaries short. You’re already losing audience members every minute you talk. Capitalize on the goodwill and momentum you’ll enjoy in your earliest moments on stage.

4) Strike the Right Tone: Who is my audience? Why are they here? And what do they want? Those are questions you must answer before you even touch the keyboard. Writing a speech involves meeting the expectations of others, whether it’s to inform, motivate, entertain, or even challenge. To do this, you must adopt the right tone.
Look at your message. Does it fit with the spirit of the event? Will it draw out the best in people? Here’s a bit of advice: If you’re speaking in a professional setting, focus on being upbeat and uplifting. There’s less risk. Poet Maya Angelou once noted, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Even if your audience forgets everything you said, consider your speech a success if they leave with a smile and a greater sense of hope and purpose. That’s a message in itself. And it’s one they’ll share.

5) Humanize Yourself: You and your message are one-and-the-same. If your audience doesn’t buy into you, they’ll resist your message too. It’s that simple. No doubt, your body language and delivery will leave the biggest impression. Still, there are ways you can use words to connect.

Crack a one liner about your butterflies; everyone can relate to being nervous about public speaking. Share a story about yourself, provided it relates to (or transitions to) your points. Throw in references to your family, to reflect you’re trustworthy. And write like you’re having a casual conversation with a friend. You’re not preaching or selling. You’re just being you. On stage, you can be you at your best.

6) Repeat Yourself: We’ve all been there. When someone is speaking, we’ll drift off to a Caribbean beach or the Autobahn. Or, we’ll find ourselves lost and flustered when we can’t grasp a concept. Once you’ve fallen behind, it’s nearly impossible to pay attention. What’s the point?

In writing a speech, repetition is the key to leaving an impression. Hammer home key words, phrases, and themes. Always be looking for places to tie back and reinforce earlier points. And repeat critical points as if they were a musical refrain.

As a teenager, my coach continuously reminded us that “nothing good happens after midnight.” He’d lecture us on the dangers of partying, fighting, peer pressure, and quitting. After a while, my teammates and I just rolled our eyes. Eventually, we encountered those temptations. When I’d consider giving in, coach would growl “Schmitty” disapprovingly in my head. Despite my resistance, coach had found a way to get me to college unscathed. He simply repeated his message over-and-over until it stuck.

Some audience members may get annoyed when you repeat yourself. But don’t worry how they feel today. Concern yourself with this question: What will they remember six months from now?
7) Use Transitions: Sometimes, audiences won’t recognize what’s important. That’s why you use transitional phrases to signal intent. For example, take a rhetorical question like “What does this mean” – and follow it with a pause. Silence gets attention – and this tactic creates anticipation (along with awakening those who’ve drifted off). Similarly, a phrase like “So here’s the lesson” also captures an audience’s interest. It alerts them that something important is about to be shared. Even if they weren’t paying attention before, they can tune in now and catch up.

8) Include Theatrics: During his workshops, Dr. Stephen Covey would fill a glass bowl nearly full with sand. From there, he’d ask a volunteer to place rocks into the bowl. In the exercise, rocks represented essentials like family, job, worship, and exercise, while the bowl signified the volunteer’s time and energy. It never failed: The volunteer couldn’t fit every rock in the bowl. The sand – which embodied day-to-day activities like transporting children, shopping, or reading – took up too much space. Something had to be cut. Usually, it was something essential.

Covey would then encourage his volunteer to consider another option: Start with placing a rock in the bowl, adding some sand, and then alternating rocks and sand until the bowl was full. Like magic, there was suddenly enough space for both, as the sand gradually filled any gaps between the rocks. The message: Maintain balance. Never lose sight of the essentials as you tend to the day-to-day (and vice versa).

Of course, Covey could’ve made his point verbally and moved on. Instead, he illustrated it with household items in a way his audience wouldn’t soon forget. If you have a smaller audience (or a video screen), consider incorporating visuals. Keep the props, storyline, and lesson simple. When you’re done, leave everything out to symbolize your point to your audience. Whatever you do, don’t play it safe. If you do, your speech will be forgotten in no time.

9) End Strong: In 2004, I attended a Direct Marketing Association (DMA) conference. I don’t recall much about our keynote speaker, except that he was tall and southern. I can’t even remember what his address was about. But I’ll never forget the story he used to close his speech.

The speaker was a friend of Jerry Richardson, owner of the NFL’s Carolina Panthers. A few years earlier, the Panthers had drafted a fiery wide receiver named Steve Smith. While Smith excelled on the field, he was a nightmare in the locker room. Eventually, Smith was arrested for assaulting a teammate during film study.
Already reeling from bad publicity from other player incidents, Richardson was pressured to cut Smith. But he chose a different path. Richardson vowed to spend more time with Smith. He decided that Smith would be better served with guidance and caring than further punishment. Eventually, Richardson’s patience paid off. Smith became the Panthers’ all-time leading receiver – and scored a touchdown in their only Super Bowl appearance. In fact, Smith still plays for the Panthers to this day.

If the speaker intended to remind me how powerful that personal attention and forgiveness could be, he succeeded in spades. Fact is, your close is what your audience will remember. So recap your biggest takeaway. Tie everything together. Share a success story. Make a call to action. Don’t hold anything back. Your ending is what audience will ultimately talk about when they head out the door.

10) Keep it Short: What is the worst sin of public speaking? It’s trying to do too much! Your audience’s attention will naturally wane after a few minutes. They have other places to be – and don’t want to be held hostage. And the longer you stay on stage, the more likely you are to stray and make mistakes. So make your points and sit down. Never forget: This is their time, not yours.

 

Source Jeff Schmitt – Forbes.com 

http://onforb.es/PsOlcn

5 Hotels Chains to ask for Donations NOW

This will save you hours of time compared to finding all these fundraising auction item sources on your own. When requesting items for your charity auction, be prepared to provide your non-profit 501(c)(3) number. You should request item donations at least six weeks ahead of time, but some businesses want to hear from you at least 90 days before your event. Many companies also limit their donations in various ways, so it’s best to apply as early as possible. Links are to each company’s donation page. Remember that when requesting any kind of donation, you should always explain “what’s in it for them”. For the company, this would mean explaining the publicity & promotional opportunities their donation provides, the demographics of your event, estimated attendance, amounts raised in previous years, and how the funds that are raised this year will be used.

Submit local non-profit charitable contribution requests through their online form.

Submit local non-profit charitable contribution requests through their online form.

Supports local charities in these three areas: environmental sustainability, creating local economic opportunity, or providing disaster relief.!

Supports local charities in these three areas: environmental sustainability, creating local economic opportunity, or providing disaster relief.

Hilton supports non-profit groups only in the communities they serve.􀀀

Hilton supports non-profit groups only in the communities they serve.

Each hotel works with local non-profit groups in their community. See donation request directions on website.􀀀

Each hotel works with local non-profit groups in their community. See donation request directions on website.

 Best Western - Submit your donation request by email and be sure to provide the requested information.􀀀

Best Western – Submit your donation request by email and be sure to provide the requested information.

10 Restaurant Chains to ask for Donations NOW

This will save you hours of time compared to finding all these fundraising auction item sources on your own. When requesting items for your charity auction, be prepared to provide your non-profit 501(c)(3) number. You should request item donations at least six weeks ahead of time, but some businesses want to hear from you at least 90 days before your event. Many companies also limit their donations in various ways, so it’s best to apply as early as possible. Links are to each company’s donation page. Remember that when requesting any kind of donation, you should always explain “what’s in it for them”. For the company, this would mean explaining the publicity & promotional opportunities their donation provides, the demographics of your event, estimated attendance, amounts raised in previous years, and how the funds that are raised this year will be used.

Canada only. Offers donated products for charity events in communities where they operate.

Canada only. Offers donated products for charity events in communities where they operate.

Regularly makes in-kind donations to local community events and fundraisers

Regularly makes in-kind donations to local community events and fundraisers

Provides $25 gift cards to schools and non-profit organizations. Send your donation request letter to the attention of the General Manager at the restaurant closest to you.!

Provides $25 gift cards to schools and non-profit organizations. Send your donation request letter to the attention of the General Manager at the restaurant closest to you.

$100 gift certificate for a dozen cookies per month for a year (AZ, CO, IN, MA, NE, TX, UT only).!

$100 gift certificate for a dozen cookies per month for a year (AZ, CO, IN, MA, NE, TX, UT only).

Laudrey's, Inc. Donates a $25 gift card to 501c(3) charities that benefit the local communities of our restaurants. Own's 40 different restaurant chains with 450 locations including Landry's Seafood, Chart House, Saltgrass Steak House, Bubba Gump Shrimp Co., Claim Jumper, Morton's Steakhouse, McCormick & Schmick's, Mastro's Restaurants and the Rainforest Cafe.!

Laudrey’s, Inc. Donates a $25 gift card to 501c(3) charities that benefit the local communities of our restaurants. Own’s 40 different restaurant chains with 450 locations including Landry’s Seafood, Chart House, Saltgrass Steak House, Bubba Gump Shrimp Co., Claim Jumper, Morton’s Steakhouse, McCormick & Schmick’s, Mastro’s Restaurants and the Rainforest Cafe.

Supports charitable organizations in our restaurants’ local! communities. Contact the Operating Partner or any manager at your local P.F. Chang’s to inquire about charitable giving availability.!

Supports charitable organizations in our restaurants’ local communities. Contact the Operating Partner or any manager at your local P.F. Chang’s to inquire about charitable giving availability.

Provides several printable coupons good for a free pint of ice cream for your fundraiser event (schools and non-profits).!

Provides several printable coupons good for a free pint of ice cream for your fundraiser event (schools and non-profits).

Donates gift cards to nonprofit groups for fundraising purposes. They have a list of criteria your request letter must include, then mail or drop off the request at your local Cracker Barrel.!

Donates gift cards to nonprofit groups for fundraising purposes. They have a list of criteria your request letter must include, then mail or drop off the request at your local Cracker Barrel.!

Provides a restaurant gift certificate to a limited number of non- profit organizations.!

Provides a restaurant gift certificate to a limited number of non- profit organizations.

North Carolina, South Carolina, Georgia, Oklahoma and Arkansas and California

North Carolina, South Carolina, Georgia, Oklahoma and Arkansas and California

3 Ways to Get More Business Donations & Raise More Money

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Many national companies prefer to use a single point of contact to help streamline their donation
request fulfillment process. Clearinghouses fulfill this function by helping match schools and
nonprofit organizations with businesses that want to help.

Most clearinghouses offer both a free service platform and a paid one. My suggestion is to try
the free platform and see if you like it.

If you do, then it’s well worth the extra fee to use the paid platform. Why? Because it provides
even more business donation matches for your group and therefore helps you raise a lot more
money.

The best one – and the easiest to use – is called Donation Match.
Donation Match – Find hundreds of donated items for fundraising auctions, raffles, gift bags, or
giveaways with just a few clicks. Use their custom application to reach multiple companies and
brands who value your event audiences, all in one place. This is as easy peasy at it gets!

Bidding For Good – Primarily does online auctions for nonprofit groups, but also has donated
items from businesses that they can add to your auction. This is an easy way to raise money
online as long as you have enough active supporters willing to make enough bids online.

Good360 – This is a good source for surplus products from businesses. NOTE: These product
donations cannot be auctioned off to raise funds. These products also cannot be sold, traded or
bartered or be given as gifts to volunteers or sold in thrift shops. All product donations MUST be
given to the needy, ill, and youth that you serve in your community. Groups must also pay
administrative fees and shipping charges.

How To become a FUNDRAISING guru in 8 steps

How-To-Raise-Money

Everyone needs a helping hand sometimes. And no matter how deep their pockets are, most people have been faced with a situation where they’ve had to raise a large sum of funds before. If you’ve ever had to do it, you know that sorting out how to raise money as well as the fundraising process is no walk in the park.

So for all you first-time fundraising organizers, or anyone who just feels lost or overwhelmed with figuring out how to raise money, we’ve come up with some steps to successful fundraising.

1. Define a goal
You don’t have to get carried away with setting a specific monetary goal, but it’s good to think about what you hope to achieve with your fundraiser. The main purpose of this is to give your potential donors a clear idea of where exactly their donations will be going. Setting a goal is also a good way to keep you focused and motivated in your fundraising efforts.

2. Know your options
The fundraising well is deep, friends. Depending on what your goal is, there are vast and varied ways to raise those necessary funds. To list just a few, there’s loans, grants, restaurant fundraisers, trust funds, nonprofit partnerships and online fundraising. It’s important to research all your options before starting your fundraiser, to be sure the method you’ve chosen is really the best way to reach your goal.

3. Choose a platform (or platforms)
Once you know all your options, you have to choose which platform is best suited to your needs. You can host your fundraiser either online or in person, with a whole trove of specific fundraising ideas in each category. We recommend using a combination of tactics to raise more money. Many of our most successful fundraisers combined both on- and offline efforts to maximize their reach and total money raised.

4. Organize your campaign
We know it seems like there are a million things to keep track of when you’re raising money. This is why we call our users “organizers” – it’s very important to stay organized when planning a fundraiser. Consider investing in a fundraising notebook to jot down ideas, keep track of donations, remind yourself of your final goal and schedule mini-goal deadlines.

5. Consult professional resources
The best way to get the most from your fundraising efforts is to consult a professional. GiveForward provides all our fundraising organizers with personal fundraising coaches, who have advice on anything from how to maximize views for fundraising pages to how to most securely get money to the beneficiary.

6. Enlist a team
Just to hammer home the benefits of collaboration, we want to stress how important it is to have help when you fundraise. By now you’ve gotten the point that fundraising is a lot of work. Building a team of co-organizers can help you smooth out the rough edges of your fundraiser. Studies have even proven that a fundraiser has better chances of success if organized by a team. For example, a GiveForward fundraiser with multiple organizers raises on average five times more money than one with a single organizer. There really is power in numbers.

7. Get word out
If a fundraiser falls in the forest and no one is around to hear it, does it make a sound? …We think it’s probably better not to leave this one to chance. So after you’ve planned out your fundraiser, either online or in person, you have to advertise. Share your fundraising page on social media, through email and by word of mouth. Contact your local newspaper to see if you can advertise and get media coverage. Solicit help from local businesses – sometimes they’re willing to donate or help organize fundraising events. The more visible your fundraiser is, the more donations you’ll receive.

8. Show your appreciation
This seems apparent, but it really is very important to remember to show gratitude to your donors. The fact that people chose to give their hard-earned money to help you reach your goal, when they certainly didn’t have to, is incredible. So give back! Simple, personalized thank you letters are an easy way to show your appreciation and strengthen those relationships with your donors.

The bottom line
The most important thing to remember when navigating the challenge of how to raise money online is that it’s okay to ask for help – including initially asking for donations and also organizing a fundraiser. The beauty of fundraisers is seeing people come together to help reach a common goal – and with a little help that goal doesn’t have to be hard to reach.

Thanks to GIVE FORWARD for this original post. View at http://bit.ly/1qYkuU5

Why Some Fundraisers Succeed While Others Fail

why-some-fundraisers-succeed

This guest article by multimillionaire nonprofit benefactor Paul J. Meyer describes the qualities possessed by successful fundraisers and contrasts those with the qualities exhibited by the unsuccessful fundraisers.

Paul is not just describing his own experience as a nonprofit donor. He took the time to personally interview 30 other major donors to find the common qualities possessed by a successful major gift fundraiser.

From the Donor’s Perspective: Why Some Fundraisers Succeed While Others Fail

Author: Paul J. Meyer

In order to get their valuable perspectives on fundraising, I interviewed more than 30 donors of the highest caliber who have given millions and millions of dollars to various charities, ministries, and organizations. I asked them why some fundraisers succeed while others fail.

These are the qualities and characteristics the donors felt made successful fundraisers:

Sincere relationship — Above all, successful fundraisers are sincere.

Personal integrity — Successful fundraisers are upfront, genuine, and always operate with integrity.

Knowledge of their charity — Successful fundraisers are well informed.

Clearly defined goals — Successful fundraisers clearly state the mission, needs, and opportunity a donor has to help accomplish the mission.

Regular communication — Successful fundraisers keep donors in the loop.

Assurance of cost effectiveness — Successful fundraisers show donors that their money is doing what was promised.

Credibility — Successful fundraisers use donors’ funds for the intended purpose only.

Matching gifts — Successful fundraisers think about lead gifts or matching gifts so donors’ gifts are multiplied.

Deserving cause — Successful fundraisers help donors feel that they are making a worthwhile contribution to a worthwhile cause.

Shared vision — Successful fundraisers seek donors who share the organization’s vision and want to make a difference.

Passion — Successful fundraisers believe in their cause so much that they contribute to it themselves.

Common interest — Successful fundraisers find donors who are interested in their mission.

Enthusiasm — Successful fundraisers are enthusiastic about their cause.

Quality presentation — Successful fundraisers present the charity in an enticing, concise, and articulate manner.

Gratitude — Successful fundraisers must have an air of gratitude, no matter the amount of the gift.

Persistence — Successful fundraisers are persistent without being offensive.

Negative Qualities Of Unsuccessful Fundraisers

On the other hand, these are the qualities and characteristics the donors felt made fundraisers fail:

Lack of personal relationship — One of the most common reasons that fundraisers fail is that they haven’t established a relationship with the donor.

Negative characteristics portrayed — If something is said or done that runs up the “red flag” for the donor, the fundraiser will most likely fail.

Lack of sincerity and belief — Failure comes when fundraisers are not sincere and do not have a strong belief in their charity.

Poor communication — Failure is imminent for fundraisers who do not communicate, including communicating about the charity and keeping in touch with the donor.

Lack of clear goals — Fundraising without clear goals leads to lack of balance and action.

Lack of integrity — Any hint of a fundraiser’s lack of integrity, and the donor will slow down, back up, or demand answers.

Perceived ungratefulness — Fundraisers who fail rarely give donors a personal thank-you for their gift or else they use it as a steppingstone to the next request.

Desperation letters — Desperation letters are not effective, well received, or quickly forgotten.

Pressure selling — High-pressure salesmanship is a serious turnoff.

Lack of knowledge — Fundraisers fail because they cannot answer the questions that donors ask.

Inaction — Many fundraisers fail because they are not getting the message out to enough people.

Wastefulness — Fundraisers fail when they do not spend the donors’ money wisely.

Lack of interest — Fundraisers who fail seldom do the homework necessary to know if the prospective donor is even interested in the charity.

Inappropriate appreciation — Unsuccessful fundraisers don’t take the time or care to find out how their donors expect to be appreciated.

Forgetting the obvious — If a fundraiser does not leave a donor with all the necessary contact information, the donor cannot give.

Wasting time — Prospective donors do not appreciate when fundraisers are insensitive to their time and schedule.

Having a donor’s perspective can help make the difference between success and failure as a fundraiser!

About the Author
Paul J. Meyer is a New York Times best-selling author, successful entrepreneur, and a millionaire many times over. His life-long passion is helping people develop their full potential in business and leadership through tried and true methods of achieving success. Visit www.pauljmeyer.com for more resources. Article via http://www.fundraiserhelp.com

 

Top 6 questions event planners must ask before accepting the project

Businessman with who what where when why and how

WHAT TO TAKE TO THE MEETING 

A pad and pen to take notes with
A copy of the ‘who, what, where, when and how’ questions listed  later in this module
A copy of the ‘planning the ceremony’ questions listed later in this module
Some suggestions for locations, venues and suppliers etc
Leaflets and brochures from your suggested suppliers etc
Budget estimations
A calculator
And if you take a mobile phone with you, remember to switch it off. You’ll look truly unprofessional if halfway through a meeting a friend  calls to see if you fancy going out for a drink in the evening. Keep your work life and home/social life separate.

In the beginning, your client may have a vague idea of want they want.  But that is why they have come to you. They need help to make their event plans become a reality. Therefore, you must keep in mind the  following guidelines when meeting with a client to plan an event.
Who?
What?
When?
Where?
Why?
How?

Here are a couple sample questions:

What is the projected date and location for your event? This is perhaps the most basic of questions but it is important for your client to provide a direct answer. It can be a bad sign if you sense a lot of indecision or conflict with this topic. Now of course some clients will need your help with choosing a venue, but they really should have at least a couple places in mind. You can spend a significant amount of time shopping venues, and you’ll spend even more if the client has no idea what they want.

What is the goal of the event? This simply asks the client what they want to get out of the event. If they are attempting to reach out to a wider clientele, earn a loyal following, reward the existing followers – all of these things will dictate the feel of the event. As an event planner, you are can facilitate the success of any of these intentions.

Organization in event planning is key. Write all the answers above down or take your cell phone and record the conversation so you can listen to it later and process all the information thrown your way. Do you think you are ready to be the best event planner you can be? Take this quiz by Cheryl Cecchetto and find out if you are ready:

1. Do you go above and beyond to “wow” the client?

2. Do you prioritize customer service and customer satisfaction?

3. Are you extremely attentive to detail?

4. Are your clients always fully informed?

5. Do you respond to your clients on the same business day?

6. Do you strive to build quality relationships and honest conversation?

7. Do you stay in touch with your clients all year round?

8. Do you share their highs and lows?

9. Do you exceed expectations?

10. Do you have original ideas?

11. Do you focus on what is right for your client?

12. Do you tell the truth when you make a mistake?

13. Do you deliver what you say you’re going to?

14. Do you feel that you deserve customer loyalty, and if so, do you nurture it?

15. Do you approach every client as a potential long-term client?

16. Do you prioritize the needs and preferences of your clients more than your potential earnings?

17. Do you treat your employees as you would treat a client whom you want to see year after year?

18. Do you make sure that every day of work is meaningful to you and your client?

19. Is your client’s philosophy clear from the start, and do you agree with that philosophy?

20. Do you know your client’s interests and the event mission statement?

21. Do you actively listen to your clients and ask them how they feel?

22. Do you allow them to share their honest opinions?

23. Are you open to new approaches with each project?

24. Do you live up to your commitments and meet deadlines?

25. Do you reach for the stars?

The Scoring System:

Give yourself one point for each question where your answer is yes.

25: Switch places with me.

20 to 24: You’re on the right track.

15 to 19: Stop and reassess everything.

10 to 14: You may not want to be the front person of the company.

5 to 9: You’re in the wrong business.

0 to 4: You’re not ready to be in business.

 

Life begins at the end of your comfort zone

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Your event is just around the corner, you are at a standstill. You still need Sponsors, Volunteers and to hire that DJ. Stop. Take a breathe. This uncomfortable feeling you have, the uneasiness and restlessness, its part of the job. That is why YOU were chosen out of all the other applicants to do it. The rush of 6 months prior to your event can be overwhelming, exhausting and every day seems to go by faster than the day before. Here are some tips to  keep things in order, stay healthy and accomplish your goals.

START SMALL

Instead of having one main goal – a successful event. Create small goals for yourself including daily goals. For example:

TODAY:

– check emails

– follow up with 10 potential sponsors

– reserve chairs

EAT WELL

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Stress can cause sickness and exhaustion. Keep your body healthy by making time for yourself. You may feel like you do not have time, but you do. Taking 30 minutes – 1 hour a day  for a walk, workout, yoga or reading a book will reenergize your body and create productivity. Besides, wouldn’t you rather take 30 minutes each day and be well or a week off work because you are sick, which will set you back and be more stressful?

SLEEP

You may find it hard to sleep at night with all the worries in your head. However, maintaining a normal sleep pattern 6 – 8 hours a night will absolutely keep your blood pressure down, help you to focus and maintain and proper work day. Don’t worry too much at night, there is always tomorrow! Just leave it at work and enjoy your pillow. Some tips to help you sleep – nighty night tea; lavender pillow spray or a warm bath. Enjoy!

Copyright 2014 Beahm Auction Group

 

 

 

Getting Media Coverage

media_int

When non-profit organizations aren’t out changing the world, they’re appealing to supporters and the public for donations. Fundraising is a constant challenge for non-profit organizations and it’s not because people don’t want to give the money –it’s because people don’t always know that there’s a need. That changes by getting media coverage.

 

Fundraising efforts include direct mailings, advertising, and marketing campaigns. Each of these is costly and there’s no way to guarantee return on investment. Wouldn’t it be nice to be able to gain exposure and elicit donations without having to dip into the coffers? You can –they’re called “editorial placements” or as we in media relations like to say “free advertising”.

Newspapers and magazines live and die by their content. If people don’t want to read what they’re printing, they’re in trouble. Being able to offer a print publication (or even a broadcast network) with a story that will entertain, educate, or inspires its readers is a challenge, but well worth it if it’s printed.

Which of the following newspaper placements do you think will garner more public response: an ad placed in the “weekender”or “volunteer opportunity”sections describing your organization and asking for donations; or a touching feature story about how the organization is making a difference in the community?

The feature story will almost undoubtedly send more people to an organization’s Web site than an ad, and the funny this is that the feature story cost the organization nothing to secure.

Why does the public respond more strongly to a feature than an ad?

Because appearing in the media provides instant legitimization. People tend to trust the organizations or people they see in the paper or on TV.

If you run a non-profit animal shelter that is featured on the weekend nightly news’adopt-a-pet segment, chances are the public will think of you first when looking to adopt a pet as opposed to if you simply placed an ad in the Sunday paper every week.

So how do you obtain “free advertising?”By reaching out to the media every chance you get. Smaller organizations that utilize community support can offer personal feature stories on certain overachieving volunteers.

The media loves a good “feel good”story: how one volunteer has made such a difference, how a beneficiary of the organization’s services is thriving now, and so on.

How did your organization start? Did someone sell their business to establish a women’s shelter? Does a local mother care for homeless animals on her farm?

Publicity ideas

Here are some ideas to help inspire you to develop a story for your organization or cause.

 

Every person has a story. Discover the stories behind the people in your organization and make the media aware of them. By “story,”I mean a simple, conversational story –the type you might tell a friend.

Pitching a story to the media doesn’t mean you have to write it and offer it in its entirety. When you pitch a story, you simply let your media contact know about it. They’ll decide if it’s a fit and pursue it further.

To get an idea of the kinds of stories the paper and local networks like, spend a few weeks tuning in or scanning the pages. It will be obvious the kinds of things they’re looking for.

Pay close attention to the journalists and reporters who write on topics related to yours. These are the people you are going to want to contact with your story.

Local outlets want local stories, and this can represent multiple opportunities for media coverage. For instance, if the person your story focuses on lives in a town other than where your organization is based, you can pitch the story to both locales.

Let the world know what’s happening. Hosting or sponsoring an event can garner more attention than a two-line announcement in the calendar section.

What is the story surrounding your event? If you’re launching a clothing drive for professional attire to help women get jobs, highlight a success story, such as a woman associated with your organization who overcame hardships and landed a great job that changed her life.

If you’re hosting a casual fun-day dog show for kids to benefit a local animal shelter, find a pet owner who plans to enter his or her adopted shelter dog.

Even your fundraising events can be promoted through editorial placements. You don’t have to have a high-profile MC or a gala to make the news. If this is an annual event, how do you expect to surpass last year’s donations? How were the funds used? If they built a library or added a wing to a senior center, what’s the story behind that?

Announce Everything

Organizations in large cities face direct competition for donations and media coverage. To help improve your chances of media attention, do everything you can to stay in the news (or at least in the minds of the news writers in your area).

 

Is there a staffing change or new hire (a positive one)? Announce it. If you’ve added a service to your organization, announce it. In sales and marketing, a consumer needs to hear about a product seven times before he or she will buy it, on average.

The same is true for donations to non-profits. The more often the public sees your organization in print or hears about it on the radio or on television, the more likely they will be to consider donating. Keep that in mind the next time you’ve got news to share!

Media relations is about building relationships and having an idea of what the public wants. It’s not as complicated as it may seem, after all, you are the public.

What do you want to read? What would be interesting to you? Talk to your co-workers and friends and find out their opinions.

Identify the media people in your area who cover the types of things you and your organization do and begin to build a relationship. Before you know it, you may have them calling you for a story.

Create the perfect environment for giving

Creating a perfect environment for giving can be a carefully balanced dance that is perfected over time. The most important tip is to ALWAYS HAVE AN END RESULT. Figure out what the goal is and aim for that. Otherwise, you may be all over the place doing the tango back and forth. Here are some tips on creating this perfect environment for giving:

1. VISUAL

Adding a PowerPoint to your Live Auction will not only showcase your live items,but it is also visually appealing. People are attracted to large images and have a very short concentration span. Tease them with a visually appealing image and let them taste what you are auctioning. Use images to generate excitement and dollars! What more could you ask for than Lakers tickets with a picture of Kobe Bryant. They may never meet Kobe, but the thought of possibly meeting him is there.

  • Powerpoint Tips:
    • Place one item per slide
    • Put the item Number on the slide
    • Place the Title on the slide
    • Add a Graphic (1 or 2)
    • Who donated it (example What class/teacher)
    • Bullet point description of the item
    • Following these steps will create interest to sell the item. Most of all it will keep your guests focused and bid!

2.  MISSION PROMOTION

Remind your guests why they are there. It is easy to get lost in conversation, food, drinks and networking. Tell a story through pictures and quotes. Keep your audience focused on the mission and the big picture of how they are benefiting a cause.

3. WALLPAPER IT UP!

Your guests want to have fun, this is a night away to mingle and give back! So, have fun with it. Be creative! Mix your slides up using the tips below and you have what we call Auction Wallpaper.  This can be rotating in the background on your tv’s to remind your audience about why they are there.

  • Compile 100-200 pictures to show your great cause
  • Have them on a 3-5 second loop
  • Add quotes form past guests and sponsors
  • Add Sponsors Logos
  • Include Auction items
  • Display the Sponsors Logos
  • Add any other Facts about the Charity

REMEMBER:

1. Have a goal!

2. Remind your guests of the mission you are promoting

3. Be creative!

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